Premise Health

Healthcare Without Rival

Premise Health is the world's leading direct healthcare provider and one of the largest digital providers in the country, serving over 11 million eligible lives across more than 2,500 of the largest commercial and municipal employers in the U.S. Premise partners with its clients to offer fully connected care – in-person and in the digital environment. It operates more than 800 onsite and nearsite wellness centers in 45 states and Guam, delivering care through the Digital Wellness Center and onsite, nearsite, mobile, and event solutions. 
 
 Premise delivers value by simplifying complexity and breaking down barriers to give diverse member populations access to convenient, integrated, high-quality care. We offer more than 30 products, delivering the breadth and depth of care required to serve organizations' total populations. The result is healthcare that meets the needs of members and their families, helping them live healthier while lowering costs for organizations. 
 
 Premise offers a wide range of dynamic, purpose-driven career opportunities. We are currently looking for a Content Manager to join our team remotely.

About the role:

The Content Manager role functions within the Member Marketing Creative team. This role is responsible for leading development and execution of messaging and content strategy to build awareness and drive member utilization of Premise Health services. This role supervises a team of Content Specialists who create a wide range of materials including brochures, flyers, posters, banners, presentations, infographics, emails, web sites, webinars, digital ads, and more that motivate our members towards better health. The Manager, Content will partner closely with the Member Marketing Strategy team and clinical and operations SMEs to develop and align messaging with desired target/segment beliefs and behaviors. The role will lead collaboration with the Member Marketing Design Team to ensure that the visual design elements of a project appropriately complement content. They will also be responsible for ensuring that final outputs meet brand guidelines, are accurate and error-free.  

Job Requirements: 

• Manage a team of Content Specialists to develop engaging outputs that break through the clutter and drive desired health behaviors among Premise members.  
• Provide oversight of the Content Team and identify and raise skill gaps in the 
• team; determine solutions to address them through coaching, mentoring, training, hiring, and/or freelancing recommendations 
• Lead the development and execution of content strategy and conceptualization of new communication channels and campaigns that serve the needs of our clients and members. 
• Build and leverage a deep understanding of the consumer mindset and experience, and Premise Health competitors’ offerings, and ensure that Premise Health’s member experience ladders up to the consumer’s needs. 
• Develop and manage holistic content calendar recommending and tracking messaging to be delivered to members, including key segments, over time. 
• Take complex concepts, ideas and products and translate the benefits and 
• features into clear, compelling messaging frameworks, value propositions and 
• frameworks; sell-in messaging strategies to key leaders 
• Partner with internal and external stakeholders to ensure content aligns with product goals, messaging, and positioning. 
• Convincingly present content and messaging concepts to all internal Member Marketing functions, internal partner organizations and external clients. 
• Use data and insights from executed campaigns to understand content success and apply learnings for continuous improvement and optimization. 
• Oversee QA of final outputs. 
• Lead creation and maintenance of content libraries. 

Education:

Experience:

• 8+ years of experience in content development; expertise in B2C including passion for aligning content with consumer attitudes to create behavior change. 
• Healthcare experience preferred 
• Experience with traditional and digital marketing channels, including email, direct mail and web 
• Experience at both agency and “in-house” organizations is ideal 
• Experience in Adobe InDesign a plus 

Knowledge and Skills: 

• Ability to show a portfolio of work that features high-caliber copy integrated into a 
• variety of campaigns 
• Expert grasp of English language and grammar 
• Expert verbal communication and presentation skills 
• Ability to identify problems, collect data, establish facts, and provide solutions 
• Able to multitask, prioritize, and manage time efficiently 
• Ability to write content personalized for specific audiences or channels 
• Strong critical thinking, organizational and planning skills 
• Proficient in MS office Suite 
• Knowledge of print production, communication, and dissemination techniques and methods 

Work-life balance is at the foundation of how decisions are made and where Premise is headed. We can only help people get, stay, and be well if we do the same for ourselves. In addition to competitive pay, Premise offers benefits packages including medical, dental, vision, life insurance, 401(k), paid holidays and vacation time, a company-sponsored wellness program, and much more our talent acquisition team will be happy to share with you. 

Premise Health is an equal opportunity employer; we value inclusion, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

For individuals living in California, Colorado, Illinois, Washington; as well as, for individuals living in or reporting to New York State only, Premise Health is required to  include an estimate of the salary and benefits for this role. While a number of factors influence salary, our estimated California, Colorado, Washington, and New York compensation is $89,000 - $99,000. Please note, this is a general guideline and your experience qualifications, geographic location, and other factors will be taken into consideration. For more information regarding the benefits we offer, please visit our career site, jobs.premisehealth.com/benefits.